Cellese AnteAGE Serum & Accelerator: Loyalty program AO
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free skin care · Tue May 15, 2012 8:12 am

Not a manufacturer but even Sephora gives me (and anyone) points that can be used towards purchase that can easily add up to a free product, then 3 samples, a deluxe full sized sample, and I get a full sized birthday present when I make a purchase of any size during my B-Day month.
That adds up to way more than 5-15%.

free skin care · Tue May 15, 2012 10:46 am

Since your different than the other guys out there how about in the range of a 25-30% discount?

free skin care · Tue May 15, 2012 10:52 am

DrJ wrote:

In addition to loyalty discount, are "refer-a-friend" rewards of some sort (as a credit toward purchase) a good thing? Or not?

If we need at least six months (minimum) to truly see if we benefit in a major way, I would hesitate to recommend any product to a friend until I knew for sure it delivered on it's promises. I like the products but have not seen a huge difference yet. JMHO. Very Happy

free skin care · Tue May 15, 2012 12:05 pm

As mentioned, many of us on EDS have a 20% discount code. But, don't forget sites out there with good sales (and yes up to 50% off), and a lot of us shoppers will wait until we see that type of sale before purchasing. Just something else to think about. The economy is still not great.

free skin care · Tue May 15, 2012 12:11 pm

Or perhaps a super duper, killer, come get it sale, to get all us hold outs hooked Wink

!! Then a loyalty program to keep us hooked.

free skin care · Tue May 15, 2012 12:30 pm

Refer a friend: I would be happy to recommend to a friend if I saw that it really made a difference. But, "refer a friend" programs require the new customer to enter in the referrer's name at some point during the checkout. No thanks. I would feel like an ass telling a friend... "oh, try this... you'll like it and when you buy it... let them know I sent you so I can get a discount"! No way.

Loyalty: 10% = $28? Not enough of a discount to push me over the edge. 5% no impact at all in my purchasing decision. If you are hesitant about offering more than 10%, then loyalty coupons every now and again would be great alternative.

As far as price overall: I think it's fair. The only reason I have not taken the plunge is that my skin is in really good shape overall (people guess me to be 10 years younger than I am) and I can't justify spending $280 right now for the set until more user results are in.

BUT.... with that being said, I am waiting to hear results from other EDSers whose opinions I have come to trust. If it truly works as promised, then I would happily shell out $280 for the set loyalty program or not.

I hope that helps. I loved the samples by the way.

free skin care · Tue May 15, 2012 12:43 pm

As an FYI here is some info from other loyalty/incentive programs from companies that I buy from:

Garden of Wisdom: I have never seen a coupon code offered, but you do get a sample with each order of a new product and during your birthday month if you place an order you get a surprise. I got a body lotion last month when I turned 38! Smile

NCN: will offer monthly specials. Sometimes site-wide sales of 15-20% off. Love her GHK serum by the way.

Skinbiology: Very generous sample with any order over $50.

Shea Terra Organics. Always seems to have a 30% off coupon going. I would not purchase without it because if I wait another offer will come around again soon. They also have contests where you can win a $50 gift certificate. I won once Smile

. Love the night nourishment oil and ghassoul clay.

free skin care · Tue May 15, 2012 1:20 pm

erg wrote:

yes, loyalty and sales are different. But really, do you hear us when we say 5% won't really make a difference? 10% may for some, but I would think that would be the bare minimum.

I'm listening.

free skin care · Tue May 15, 2012 2:18 pm

sigma wrote:

Quote:

The practitioner is basically buying in bulk, as a retailer would. They are taking on the inventory risk, and have to invest in marketing. So bit of a different deal.

That is usually not the case in alternative medicine field - neither the quantity discount, nor marketing is expected from the practitioners. Most skincare companies have a "minimum order" policy, and it is not a huge amount either; some do not have even that - they are just happy to distribute their product.

Personally I hate all these coupon/"buy 1 get 1 free" techniques (seems for someone with an intellect and free time from a "New Jersey Housewives" show); I prefer to know in black and white what my options are.

One can derive a formula - that for a single purchase - price X, with commitment for 2 months - price 0.9X; for 3 moths - 0.8X, for 6 months - 0.6X.

Just some thoughts...

HTH

A

I like it, but, there is another variable. Usage differs. Some people will go through 3 in 6 months, others 4.

free skin care · Tue May 15, 2012 3:44 pm

Keep in mind that you are at the early stages of adoption...right now your top priority should be encouraging repeat buyers and overall brand awareness (through word of mouth, beauty bloggers, etc.) That may mean that you have to discount a bit more up front to get that word of mouth going across a bigger audience for your early adopters....especially when it takes a long time to see results.

I know you are not a fan of Dr. Obagi and the Obagi Medical products, but you should look at the business model that Dr. O came out with when he launched his own ZO line. He said that he wanted to be the best product line out there, but essentially priced himself right out of the consumer-focused market and the products are now gone from most retailers. Now they are focusing on the professional and spa markets because ordinary consumers just aren't going to cough up the money. I think there are some lessons to be learned there.

It comes down to volume...do you want to make a larger margin on a small volume of sales, or do you want to make a smaller margin and have higher sales?

I would have your agency do some pricing and loyalty research and see what the market will bear for a NEW higher end brand (since you really can't compete with La Mer right now). You can do that via web panels or focus groups.

free skin care · Tue May 15, 2012 4:06 pm

Speaking of stocking up. What is the expiration date of these products. So if we were to buy 3 or 4 bottles at one time, would it still be good/active by the time we used it.

Also if you are going to do some kind of focus group or survey you would have to talk to people outside of Orange Co. I live there and I'm always amazed by the amount people spend.

free skin care · Tue May 15, 2012 4:37 pm

DrJ IIRC you have said you would like to make your products more widely available, but obviously you are constrained by the need to make a profit and practicalities such as EU regulations

Introduce a Friend deals would be a turn off to some because
- intimates new customers are more important than existing clientele
- easier for people with wealthier friends and relatives to get a discount than those with less wealthy friends and relatives
- easier for people who are willing to invent fake friends and fake accounts
- not realistic for those overseas customers who are already using a forwarding service and risking customs attention to persuade their friends or family to do the same so easier for US citizens
- it is uncertain/ makes budgeting difficult. Some potential customers might be persuading their spouse to 'allow' a first purchase based on the net cost of subsequent bottles. There are plenty of husbands who don't know or care what your competitors charge
- doesn't encourage customers to rave about your product on forums or to acquaintances. If the customer service and discount is second-to-none you tell anyone and everyone.

free skin care · Tue May 15, 2012 4:48 pm

Firefox7275 wrote:

DrJ IIRC you have said you would like to make your products more widely available, but obviously you are constrained by the need to make a profit and practicalities such as EU regulations

Introduce a Friend deals would be a turn off to some because
- intimates new customers are more important than existing clientele
- easier for people with wealthier friends and relatives to get a discount than those with less wealthy friends and relatives
- easier for people who are willing to invent fake friends and fake accounts
- not realistic for those overseas customers who are already using a forwarding service and risking customs attention to persuade their friends or family to do the same so easier for US citizens
- it is uncertain/ makes budgeting difficult. Some potential customers might be persuading their spouse to 'allow' a first purchase based on the net cost of subsequent bottles. There are plenty of husbands who don't know or care what your competitors charge
- doesn't encourage customers to rave about your product on forums or to acquaintances. If the customer service and discount is second-to-none you tell anyone and everyone.

Not to mention that those programs statistically don't perform well because most people referred are not qualified candidates - meaning they may not be ready to buy, may not even be interested, or may not be open to the pricepoint.

free skin care · Tue May 15, 2012 4:51 pm

Here are some examples of skin care company loyalty programs:

http://www.dhccare.com/DHC/CustomerService/LD_Description.aspx

http://www.greenorganics.com.au/green-organic-reward-points-voucher.php

http://www.voilaskincare.com/loyalty-program/ (OMG Dr. J don't look at the products on this website you will gag!)

http://www.touchofskincare.com/environ-discounts.html

I would like the AnteAGE program to be more generous than 5 or 10%. I think at least 20%. And I would like to see them right away. I don't want to wait to buy a certain number of times before I start getting a discount. I don't want to see anything that requires a contract or having a credit card automatically billed. Maybe don't have it for a certain number of times that you buy the product over a year maybe just keep track of the number of times a person orders over any period of time. Then you could give an "anniversary" bonus. Like every five times you buy the product you get an extra 10% off.

free skin care · Wed May 16, 2012 9:08 am

I would like to see each product in 4oz sizes at the current price. Right now it's costly and I feel like I have to be selective as to where I smear it on.

free skin care · Wed May 16, 2012 9:25 am

DrJ wrote:

I wanted to calculate what this looks like on a maintenance basis (e.g. cost per week, month) and want to update our estimates of usage patterns.

Could anybody who has been using for more than a week or two do the hold up to light thing and make a rough estimate (%) of how much they have used of serum (& accelerator), and how many days they have been using? TIA!!

My old bottle of the serum after 1 month of use, I would guesstimate I had used 3/4 of the product.

The Accelerator looks like I have used maybe 1/4 of the container (after 4+ weeks with 1-2 pumps twice a day).

Wed May 16, 2012 10:03 am

DrJ wrote:

We are almost there. Thanks to all who contributed to this thread. We do listen, and we value your opinion. I think the program will be one that fits the "consensus spirit" of what you have said here . I'm not sure whether I am allowed to publish it here, or whether it needs to go out in an e-mail blast or what. Let you know soon.

Hi all, As per EDS forum guidelines, an e-blast would be best. Thank you.

free skin care · Wed May 16, 2012 1:28 pm

jom wrote:

Riley, how many inches of product is there in your new bottle of serum? I was wondering what the beginning measurement is so I can figure out how much I have used so far. TIA

Looks like about 3 inches to me, jom. I think I have used it for 1 week, but I can't remember when I posted that I got my new bottle!

free skin care · Thu May 17, 2012 11:56 am

Miss Wisteria wrote:

In the category: AO-And Other: For all us from countries where Cellese is not being shipped to, someone mentioned a service MyUS (you can google on it), i searched for experiences with this service in my country (Belgium) and it seems to be a good solution. The just make it possible to order through websites you normally coudn't order from.
Does anyone has experience with this service yet?

Because all the regulatory things we have to go through takes so long, we would be quite supportive of this. In fact we think we would support short term by compensating for the "personal shopper fee" (10%) and the one time setup fee ($10). Anybody who want to do that PM me and I will make sure CS is set up for you to do it.

free skin care · Sat May 19, 2012 3:33 pm

rileygirl wrote:

DrJ wrote:

Just a quick reminder that the loyalty program will not be announced here, but by e-mail to current customers. Announcing these things doesn't fit the forum rules.

Will the emails go out soon?

Yes'm.

free skin care · Wed May 30, 2012 9:10 pm

I still have not seen an email come through.

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