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Evolution Surf
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stellamaris
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Tue Feb 20, 2007 12:49 am      Reply with quote
I was browsing round the Saks site to see what SK-II items they had online and noticed a brand of skincare I had never heard of - Evolution Surf. Further clicking showed that it is one of theeee most expensive lines I have ever seen.

It appears that they are marketing the "3-slash" renewal process which includes a microderm cream (300 USD) coconut glycolic cream (270 USD) and moisturising cream (280 USD).

Am I crazy or is this the Epidermx II/Chrysalyx/Naturdermx system in hand painted watercolor jars? It's even coconut scented.

http://www.saksfifthavenue.com/main/ProductArray.jsp?FOLDER%3C%3Efolder_id=2534374306414912&PRODUCT%3C%3Eprd_id=845524446135233&ASSORTMENT%3C%3East_id=1408474395222441&bmUID=1171956899200&use_parent=1&SECSLOT=LN-FOUND+ONLY+AT+SAKS

I'm not in the market to buy this - even if it were the most wonderful thing ever, my skin cannot handle products like this. I am just curious as to the story behind it, if anyone else has heard of this or seen it... and how they can get away with the high prices for products that don't appear to be unique at all.
nyonyakay
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Tue Feb 20, 2007 1:17 am      Reply with quote
Charlatans.

"Handmade in the USA from Natural Earth elements" appears to be their excuse.

Rolling Eyes Rolling Eyes Handmade = DIY Rolling Eyes Rolling Eyes

Natural Earth elements = raw materials that are cheap, and may be effective

"Refined specifically to one's personal skin chemistry. We at Evolution Surf want to teach you how to live in your sun kissed skin from the South Pacific Islands to the Rocky Mountains. This product is made especially for the constantly changing elements of your skin for individuals living the leisure, travel and active lifestyle. Results from these handmade organic skincare products will be noticed immediately."

If they manage to teach me anything, it will be how on earth to take DIY potions to the point where you stratospherically rob consumers blind in broad daylight.

They are featured here: http://www.evolutionsurf.com/Merchant2/merchant.mv?Screen=CTGY&Store_Code=ESS&Category_Code=Beauty
Lisey
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Tue Feb 20, 2007 1:22 am      Reply with quote
That is extremely outrageous IMO! I don't think I can ever afford those. I rather stick with Naturderm's skin care. Mad
nyonyakay
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Tue Feb 20, 2007 1:23 am      Reply with quote
Hydrating Eye Creme 100 ml $550

Ingredients: Purified Water, Petrolatum, Mineral Oil, Aloe Vera Gel, Palmaria Palmata (Sea Parsley/Red Seaweed) Extract, Spirulina Plantensis Extract, Blue Algae Extract, Bisbolol Liposomes, Acuminata Extract Liposomes, Gatuline RC (Fagus Sylvatica Extract), Seamollient, Gatuline (Juglans Regia Extract), Isopropyl Palmitate, Vegetable Glycerin, Propylene Glycol, Steareth-2, Cetyl Alcohol, Stearyl Alcohol, Dimethicone, Steareth-20[/b][/i], Milk Lipid, Tocopheryl Acetate(Vitamin E Acetate), Gluthathione, Superoxidase Dismutatase, Co-Q10 Enzyme, Yeast Beta Glucan, Grapeseed Extract, Citric Acid, Fragrance, Sodium Hydroxide, Methylparaben, Propylparaben, Imidazolidinyl Urea, Tetrasodium.

Excuse me, but can anyone see anything "organic" or "natural" about the bold highlighted items in their ingredients list?

The top 4 ingredients (and therefore holding the greatest concentration in the cream) are the cheapest: Water, petrolatum, mineral oil, aloe vera gel - together, these probably constitute approximately 70% of the product. Pennies in the dollar as they say - and the asking price is $550.

I say "asking" because I wonder whether there are any takers. But then you never know - you know the saying about people with more money than sense.
stellamaris
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Tue Feb 20, 2007 5:17 pm      Reply with quote
Jeez, I clicked on that link and noticed how much they are charging for the same shell jewelry they sell to the tourists here - 400 USD for a shell necklace?? I am in the wrong business - I am going to mix up some DIY skincare and go buy some $10 shell necklaces downtown if people will actually pay this much $$ for the stuff.
Wild Cat
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Tue Feb 20, 2007 5:20 pm      Reply with quote
What a rip off...its offensive and insulting to consumers Not talking

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marci65
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Tue Feb 20, 2007 7:14 pm      Reply with quote
Incredible to me that anyone can figure out a way to justify paying that kind of price.
avalange
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Wed Feb 21, 2007 5:23 pm      Reply with quote
oh my GOOOOOOODDDDDDD!

The NERVE!!!!!!!!!!

I am just utterly speechless. speechless!

Who are they kidding?

--avalange

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http://newnaturalbeauty.tumblr.com/ 37, light-toned olive skin, broken caps, normal skin. My staples: Osea cleansing milk, Algae Oil, Advanced Protection Cream, Eyes & Lips, Tata Harper, Julie Hewett makeup, Amazing Cosmetics Powder, & By Terry Light Expert, Burnout, and daily inversion therapy and green smoothies!
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