Breath Palette is a naturally derived line of flavored toothpastes and mouthwashes. Available in a variety of tastes from fruity to exotic, BP changes the way we view oral care – from a daily chore to a daily treat. With 32 sensational flavors you can be adventurous every day of the month or eventually commit to a favorite. BP was created in Japan by Margaret Josefin, a Japanese company that takes a holistic approach in developing products to address the health and well-being of their customers. After researching taste disorders, MJ originally created a natural plant derived, medicated toothpaste based on their findings that various additives in toothpaste contribute not only to taste disorders, but can also effect allergies as they are absorbed by the lining in the mouth. This formula, which forms the basis for Breath Palette, contains no surface-active agents and a refined combination of herbs to promote healthy taste buds.