|
|
|
Mon Nov 22, 2004 6:10 pm  |
This isn't my personal review, but came from the CosmeticCop website. Since this is a product that will be sold at Walmart, many people are bound to run across it. Paula's reviews are good.
PRODUCT REVIEWS
skinsimple by Elizabeth Arden
It's not obvious from the way these products are packaged, but this small
skin-care collection is indeed from Elizabeth Arden, and one that is
exclusively at Wal-Mart stores. According to Scott Beattie, Chairman and
Chief Executive Officer of Elizabeth Arden, Inc., "We've taken Arden's R&D
and skincare expertise and created a simple, fun, sophisticated and
affordable line of products for the broad-based customer. We look forward to
expanding Arden's strong existing fragrance relationship with Wal-Mart into
the skincare realm. We are excited about the opportunities and believe Wal-
Mart's global beauty business will allow skinsimple to reach its maximum
potential" (Source:www.cosmetic-business.com, January 3, 2004). I wouldn't
label the skinsimple products "sophisticated" because, in fact, some of them
are downright embarrassing given the quality of Arden's department-store
brand. Still, a few are relatively elegant and Arden doesn't go overboard
with spurious claims. I am curious to see if this Arden-backed skin-care line
flourishes at Wal-Mart, because from where I'm sitting, I see little reason
to change from Olay or Neutrogena. [The complete skinsimple by Elizabeth
Arden review is contained in the November/December 2004 issue of my Cosmetics
Counter Update newsletter which may be purchased from my site:
http://bb.cosmeticscop.com/t?ctl=A0EE7C:3142A49 ]
 Efficiency Expert ($7.38 for 6.8 ounces) is a standard, detergent-based
foaming cleanser that is an option for normal to oily or combination skin. It
contains a few potential irritants (witch hazel, sage, and rosemary), but in
amounts too small to negatively affect skin. In addition, the tiny amount of
alcohol is no cause for concern, though it does warrant being careful when
you use this product around the eyes.
 Eye Priority Cream ($11.48 for 0.5 ounce) has a formula that's practically
ancient, at least in terms of avoiding the use of any modern, well-researched
ingredients. It's mostly water, mineral oil, lanolin, thickeners, wax, corn
oil, and preservatives. I think this is one of Arden's old formulas from the
'80s being brought back to life. There is no question it can smooth and
soften dry skin around the eyes, but when everyone from L'Oreal to Almay,
Revlon, Neutrogena, and Olay is using more state-of-the-art formulations for
the same amount of money, why bother with this one?
 Quench Your Thirst Moisture Lotion SPF 15 ($11.48 for 1.7 ounces) does not
contain the crucial UVA-protecting ingredients of avobenzone, titanium
dioxide, or zinc oxide, and is not recommended. Also, this product does not
contain ingredients capable of refining (meaning exfoliating) skin, as
claimed on the label.
Time Machine Line-Reducing Complex ($13.48 for 1 ounce) is one of the
better formulations in the skinsimple lineup. It is a silky moisturizing
lotion that is an option for normal to slightly oily or combination skin that
needs hydration and smoothing without causing a greasy feel or shiny
appearance. With very good water-binding agents and antioxidants, this is a
good combination of ingredients, but, contrary to claim, it cannot keep skin
from showing signs of aging.
Posted by Judy Marshall |
_________________
Looking young never grows old! |
|
