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It Cosmetics CC cream----Ah-MAZING!!
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EthelM
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Sat Jan 18, 2014 4:13 pm      Reply with quote
I don't like a full coverage foundation, I think that look is very aging. I usually wear a tinted mositurizer, my faves being Laura Mercier and Amore Pacific. I'm also not impressed with the new alphabet creams.

HOWEVER, I tried this IT Cosmetics CC Cream on the recommendation of a friend and it is incredible! RAVE worthy!

The IT Cosmetics CC cream is medium to full coverage but remarkably looks very, very natural...not cakey, not thick, the finish is skin-like, it softens, mattifies but makes skin glow without any shimmer/glimmer particles, makes pores far less visible....it's just Ah-MAZING. Seriously.

The shades are not ideal with a small selection, but they are fine. The medium is yellow-based, but even on my neutral skintone, it's a doable yellow base. There are five shades altogether.

As with a TM, the consistency is a bit forgiving, color-wise. It also contains SPF 50, which is nice, and yet the formula is NOT chalky, greasy or thick in this CC cream...plus, it has snail something-or-other (slime?) that is apparently all the rage for moisturization. All in all, it contains good ingredients.

Normally I despise silicones and try to avoid them in products, and while this CC cream does have a few silicones, it is not noticeable and lacks that weird, dry/smooth feel that primers usually have (and that I hate). This, well, this CC Cream rocks.

Try IT (no pun)...it's pretty darn good!! Smile
rileygirl
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Sat Jan 18, 2014 4:32 pm      Reply with quote
I just read about this and ordered it. It sounds really nice. Glad you did a review EthelM.
EthelM
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Thu Jan 30, 2014 6:04 pm      Reply with quote
Newly enamored with It Cosmetics CC Cream, I wandered into Ulta again to test a few more products from the line.

I tried the Celebration Foundation, which is a powder/mineral foundation designed not to appear dry or cakey on even older skin. Powder foundations don't work for me, never have, but I can report that this powder was definitely medium to full coverage with very little product swiped on and buffed out with a flat brush. It didn't look cakey, although I do think it would accentuate any flakiness on dryer skins. If you like powder foundations, this one is worth checking out.

The palette of matte eyeshadows looked nice and certainly it's tough to find a good selection of all mattes in a palette, but some of the shades were obviously too warm toned for my eye color, so it's a pass for me.

There was a blush stick that was kind of fun, although again not my color tone. It was a transparent glossy stick that went on clear but within seconds turned to a blue-toned pink on my skin (it's one of those self-adjusting color things, which inevitably turn blue-toned pink or cool rose on me) If the color of Benefit Benetint or Tarte Cheekstain in Flush works for you, this will too. It's the same color. The cool thing is the amazing lasting power. It really stains! I tested it on my hand and even after washing my hands during the remainder of the day, the color remained as a stain. This would be great for summer, when swimming or perspiring...this will stain the skin and look like a natural blush, i.e. no texture on the skin. It looks like real skin, blushing.

There was a second shade in the same blush stick but that shade did indeed wash off quickly, and didn't leave any stain to the skin at all. The color was better for me, though, more of a warm-toned rose. This second shade was not a self-adjusting color in clear stick, but rather a typical cream blush in stick form.

If you have rosacea, or some sort of redness on your skin that you need to cover without thick bulky concealer build up, you NEED Bye Bye Redness. This stuff is fabulous. It is super-saturated in pigment but light and imperceptible in texture, to be worn alone or under foundation. A tiny dab spreads easily, evenly and covers redness, leaving a VERY natural finish...it looks like skin with nothing on it. The downside is that it only comes in one shade, but it worked for me and would work on fair to medium skin tones. I can't imagine it'd be a match for tan or darker skintones, however. There is a sister product for undereye discoloration, but that product comes in a variety of shades. I didn't try it, as I don't have an undereye discoloration issue, but I understand it has good reviews.

All in all, I think this line is most notable for some great foundation and concealer products. I'm impressed so far.
alienoreo
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Thu Jan 30, 2014 10:17 pm      Reply with quote
I also have the Bye Bye Undereye Concealer in the tube and the Bye Bye Undereye Corrector in the little pot. The corrector is more peachy. A little of either goes a long way. They also have a lip balm stain that is wonderful. I'm looking to try the cheek stain powder next.

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fawnie
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Tue Feb 04, 2014 9:04 am      Reply with quote
An email from IT told me they are sending a gift travel bag with orders over $40 on their website with code VALENTINE.

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fawnie
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Wed Feb 12, 2014 7:56 am      Reply with quote
Im finding I like IT CC in "Light" better than "Medium". Im around a MAC NC20 for reference but that varies from week to week lately. Sometimes lighter or darker depending on what Im doing to myself! Bad Grin Once I was taking beta carotene and ended up a pumpkin face. That ended soon.

I still like the ByeBye Undereyes in "Neutral Medium" tho ... its lighter than most "Medium" shades and has a sort of glow to it to reflect light.

ByeBye Lid Lines didnt really do much for me, except keep the shadow on longer, but it also made my Chanel shadow harder to blend, so I didnt like it.

I love the Lip Liner in "Blushing Nude" - I only wear it and a sheer gloss for a natural look.

Its a nice brand Ethel and thanx for the heads up. "HotandFlashy" did a review of it on her YT channel and rated it "Best in Show" for all the CC/BB creams last year IIRC. And her skin is acne-prone like mine, so Im encouraged it will not make my skin a hot mess. *fingers crossed* cuz its a nice look.

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AnnieR
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Mon Mar 10, 2014 7:33 am      Reply with quote
You coloring is very similar to mine. I tried both the Fair and light. The Fair had more pink tones but was just a tad bit too light for me. The Light is perfect and a tad bit more on the yellow or "grey" side which counteracts my red tones perfectly.
The salesperson in the store said she bought them both and mixed them together and it was just right. And although she had a discount, that ups the price. But it does last twice as long!

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fawnie
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Tue Mar 25, 2014 11:56 am      Reply with quote
EthelM wrote:
Fawnie, do you think the Bye Bye Under Eye could be used as a concealer for the upper eye (corners, etc.)? Is the texture right for that area? I don't need under eye concealer, but I often use concealer on my lids and corners.

How do the shades in the BB Under Eye run? Lighter or darker than the CC Cream shades? I wear Medium in the CC Cream.

Thanks Fawnie! Sorry the CC Cream didn't work out for you...I do love it on my skin.


Thanks, and Im sorry CC cream didnt work too Crying or Very sad Its a lovely finish but it just clogged my skin. Some ppl are prone to irritation but Im prone to clogs from silicones, which is why I try to avoid them. This tempted me tho and I had to try it. Wish it had worked.

The undereye concealer is a "wet" formula so I dont think it would work as a primer on the lid. At the corners of the eyes - yes. I use "Neutral Medium" and its lighter than most "mediums" Ive used. It has a "glow" to it that reflects light upward to the eyes but its not glittery or overly shiny on the skin. If that makes any sense.

Ulta is having an "IT" event on April 2, 2014, where you get a free small tube of ByeBye Undereye if you spend a certain amount. Not all Ulta stores carry IT tho.

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