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Wed Jun 09, 2010 9:04 am  |
Ever thought buying lipgloss could help empower woman? Now don’t stop reading here if you think this is just an ad. The Seven Bar Foundation uses cause-marketing to fuel their microfinance initiative. In short, microfinance gives loans to underprivileged women to start their own businesses and rise out of poverty—women have proven to be successful and repay their loans at a 90% rate. That’s an A if I’ve ever seen one.
Want to know more about how microfinance works? Be sure to check out this short video that hits it on the head with a kiss: http://vimeo.com/12184879
With kisses in mind, the Seven Bar Foundation has teamed up with Fusion Beauty to create an exclusive “Kiss Away Poverty” lip gloss. Proceeds from every lip gloss bought goes towards microfinance for women, and the colors are simply fantastic. So look sexy, be confident, and inspire independence in women across the globe. |
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